Privacy Policy

1. Introduction & Scope

Welcome to Latitude Spatial, operated by Latitude 3t3 Pty Ltd ("we", "us", "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.latitude3t3.com.au), use our geospatial services, or otherwise interact with us. This policy applies to information collected through our website, client engagements, data processing activities (including aerial mapping, remote sensing, LiDAR mapping, and spatial data analytics), and other interactions described herein. Please read this policy carefully.

2. Information We Collect

We may collect various types of information, including:

  • Personal Identification Information: Such as your name, email address, phone number, job title, and company name when you fill out contact forms, request information, or engage our services.
  • Geospatial Data: Location data, coordinates, imagery (aerial, satellite), LiDAR point clouds, digital elevation models (DEMs), and other spatial data provided by you or our clients, or collected during our service delivery (e.g., aerial surveys). This may include data related to specific project sites, property boundaries, infrastructure asset locations, or environmental monitoring data. We handle sensitive geospatial data with appropriate care.
  • Technical & Usage Data: Information automatically collected when you visit our website, such as your IP address, browser type, operating system, device information, pages viewed, visit duration, and referring URLs, collected via cookies and similar technologies (see Section 9).
  • Client Project Data: Information specific to projects undertaken for our clients, which is handled in accordance with our client agreements and strict confidentiality obligations.

3. How We Collect Information

We collect information in the following ways:

  • Directly from You: When you provide it to us via website forms, email correspondence, phone calls, or during project consultations.
  • Automatically: Through standard web server logs, cookies, and analytics tools (e.g., Google Analytics) when you interact with our website.
  • Through Service Delivery: Via data acquisition during aerial surveys (using aircraft or drones), processing client-provided datasets, or deriving data through spatial analysis.
  • From Third Parties: Occasionally, from publicly available sources (e.g., government land information portals) or third-party data providers where necessary for project completion and legally permissible.

4. How We Use Information

Your information is used for purposes including:

  • Providing, operating, and maintaining our services (e.g., creating maps, performing spatial analysis).
  • Communicating with you, responding to inquiries, and providing customer support.
  • Processing transactions and managing client accounts.
  • Improving our website, services, and user experience (e.g., through analysing usage patterns).
  • Complying with legal and regulatory requirements.
  • Sending relevant updates or marketing communications (where consent is obtained, with opt-out options).
  • For internal research and development to enhance our technology and service offerings, generally using de-identified or aggregated data where possible.

5. Disclosure of Information

We do not sell your personal information. We may share information under specific circumstances:

  • Service Providers: With trusted third-party vendors who assist us in operating our business (e.g., cloud infrastructure providers like AWS or Azure, email service providers, payment processors). These providers only access information necessary to perform their functions and are contractually bound to protect it.
  • Clients: Project-specific data and deliverables are shared with the respective client according to our service agreements.
  • Legal Requirements: If required by law or in response to valid legal processes (e.g., warrants, court orders).
  • Business Transfers: If Latitude 3t3 Pty Ltd is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction, subject to confidentiality commitments.
  • International Transfers: Our operations are primarily in Australia, but some data (e.g., hosted on cloud servers or processed by international software providers) may be stored or processed overseas (e.g., in the USA, EU). We take reasonable steps to ensure any overseas recipients comply with the Australian Privacy Principles or are subject to comparable privacy laws.

6. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect the information we hold. These include measures such as SSL encryption for data transmission, role-based access controls, secure data storage practices, and staff training on data privacy. However, no system is impenetrable, and we cannot guarantee absolute security. We comply with the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988.

7. Data Retention

We retain personal information for as long as needed to fulfil the purposes for which it was collected, including for the duration of client projects, to satisfy legal or regulatory requirements, resolve disputes, and enforce agreements. When information is no longer required, we take reasonable steps to securely destroy or de-identify it.

8. Your Rights (Access, Correction, Complaints)

In accordance with the Australian Privacy Act, you have the right to:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request correction of any information you believe is inaccurate, incomplete, or out-of-date.
  • Complaints: If you believe we have breached the Australian Privacy Principles, please contact us using the details below. We will investigate your complaint and respond within a reasonable timeframe (e.g., 30 days). If you are unsatisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

To exercise these rights, please contact our Privacy Officer.

9. Cookies and Tracking Technologies

Our website uses cookies (small text files stored on your device) and may use similar technologies to enhance user experience, analyse website traffic, and ensure essential site functionality. These may include session cookies (temporary) and persistent cookies (remain for a set period). You can usually manage cookie preferences through your browser settings.

10. Links to Other Websites

Our website may contain links to other websites not operated by us. If you click on a third-party link, you will be directed to that site. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites or services.

11. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page. We encourage you to review this policy regularly.

12. Contact Information

If you have questions or concerns regarding this Privacy Policy or our privacy practices, please contact:

Privacy Officer
Latitude 3t3 Pty Ltd
Address: 1/3 Salisbury Rd, Castle Hill NSW 2154 Australia
Email: contact@latitude3t3.com.au